2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai department store service
- Providing VVIP customers who visit the store with fashion advice service.
- People who are not in the VVIP membership cannot be provided these services.
2) Love Body (Nae-mom-ae-ja-yeon-in) (http://cafe.daum.net/love-body
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
the Geum-Ui Industrial Complex, Bal-An industrial complex, Kia Motors factories and industrial parks and Hyangnam constraints complex. The reason that could be distributed various industrial is because the traffic was relatively convenient. Existing residents' housing and factory workers' housing were contains up and to be High-density areas.
So, Choose the new section of a cit of Housing site.
store, medium to low priced casual stores integrated with large supermarkets
• Supermarkets : High quality supermarkets that sell high quality consumable goods from department stores separately
• Convenient stores : Café type convenient stores with café and fastfood integrated
2. Confusion of Identity due to the Complex Market Structure
1) ‘Business Identity’
Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in the experience of visiting stores, purchasing products, getting additional product information and recommendation to others after scanning QR code.
characteristics of Dongdaemoon fashion market’ mentions that Dongdeamoon is the place which is full with many groups of fashion stores.(Hong & Lee, 2007) The main features of this place are traditional store group, east store group, new west store group which is oriented to retail. So, these days, the proposition of wholesale gets smaller and proposition of retail gets larger. The most specific
store for Android devices. The “Market” which refers to an application program is preinstalled on Android devices and it allows Android users to download applications. A number of such applications are developed by third-party developers. The Android Market currently contains tens of thousands of applications, being frequently updated.
In addition, Android provides free access to Google
characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as patron.
Each piece-centered sales: Because of the shopping patterns of Chinese
store in Myeong-dong, central Seoul, covering five floors and 333 square meters. Amid the customers’ tremendous interest, SPAO earned the total sales of two billion won in November. The sales for December steadily marked as near two billion won but on January 2010, the sales went down as one hundred million won.
As its current marketing position, SPAO has expanded its stores outside Seoul to
II. Analysis of ‘Pop-Up Store’ based on 4P’s
1. Product
(1) Consumer products
As pop-up stores mainly target final customers rather than business buyers, they deal with consumer products. Under the category of consumer products, there are convenience, shopping, specialty and unsought products. Pop-up stores promote the first three types of products.
① Convenience products
Compani